The whole idea of a trade show or seminar booth is to gain new customers and perhaps repeat business from past tradeshow attendees. The usage of a promotional item at your booth is to attract people to your table, generate interest and hopefully provoke questions. However, promotional items can also be dangerous. Why? Because people love free stuff – so you have to do this properly and make sure you have value for money with your choice of promotional products.
The choice of product is often determined by the industry and it’s target market. It should be a promotional item that introduces a product or service and attracts interaction between the attendees and the the booth staff. It may even be a case of it being split into two if possible so you need to opt in for a demonstration or at the very least join a newsletter.
The promotional product may also be part of a competition with a winner drawn at the end of the event. As an example if your company is in the tourism industry it would make sense that the promotional item reflects the desired action you would like from the attendees. A clever usage of a product such as flip flops evokes holidays in tropical locations so you can use tag lines like walk on over to our booth and be in the running for a stay at our resort. The attendee can then get their own pair of flip flops as they enter the competition.
If you like this article, see our Promotional Products marketing resources page