The Banking and Finance sector can often face a difficult battle with their marketing as their products aren’t naturally interesting for most, and even worse – many people don’t like banks! And geez, can you imagine trying to promote credit cards to thousands of people, in an interesting, memorable way – it’s not an easy task!
This sort of situation calls for marketers at banks and financial institutions to “think outside the box” (it’s getting so cliche nowadays saying that!) and come up with ideas to bring their brand to life. TVC’s are an effective medium for banks in terms of national reach and audience, and being able to visually communicate their brand. Promotional products are another effective marketing tool, adding emotional engagement and daily interaction with their brands.
Read our article on the 5 promotional banking and finance promotional products that will help finance brands get noticed.
The article is written by by Jeremy Cabral (ex-promo products guru!) who is part of the team at Credit Card Finder, a 100% free Australian credit card comparison and application service. Visit the Credit Card Finder website for more information on the available Business Credit Cards, or subscribe to their RSS feed for more practical credit card articles and tips.