You would think that working in the Promotional Products industry would mean that I wouldn’t get excited about promotional items but I actually love getting free products and buying showbags…Easter Show Showbags in particular! This year I have decided to review the Sydney Royal Easter Show Showbags with my favourites:

Now how can you go past the Bertie Beetle Showbag! At a bargain price of $2.00 you get a pretty good selection of chocolates.

My favourite part of the Iron Man Showbag is the backpack which is designed like armour. This is my showbag pick for boys.

The Supre bag has some great promo items including a cosmetic bag and a fashion scarf. It has a retail value of $92.05 and is for sale for $15.00 so that is a pretty good deal. If I was picking the contents I probably would have added one of their famous slogan t-shirts like their “I’m Beached as Bro” slogan t-shirt. This would be my showbag pick for girls.

If you are a company looking at putting together here are my tips to a creating a great show-bag:

  • Try steer away from a plastic bag and invest into a bag that will be reused. There are some cost effective bag types such as Tote Bags or Back Sacks that would make a good replacement. You are also doing a good thing for the environment by giving away reusable bags.
  • Include perishables and non-perishables. Going to the Sydney Royal Easter Show can be expensive especially if you have a large family so if you include some snacks in your showbag parents will really appreciate it. However, it is important to include items that will be taken home and used over and over again as a chocolate bar will be eaten and the wrapper thrown away so it won’t act as a constant brand reminder.
  • Make sure you brand all the items in your bag. While this may cost a little bit extra it will give you a greater return on your investment because when the kids all get home and dump the contents of all their bags onto the floor your branded items will stand out from all the other unbranded items.

If you would like us to design a showbag for you please contact us on (02) 8205 1334 or

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