who we are - JEM Promotional Products

Who We Are

JEM Promotional Products began as a family business in January 2001. John Cabral and Maria Cabral had a goal to create a company that would stand out in the market place for it's innovation and high levels of customer satisfaction.

Our passion has always been to provide the highest level of service to all clients regardless of the size of order. We have always aimed to create an environment of reliability and stress free ordering processes for our clients.

In June 2017 we were joined by Antonio Cerqueira, Founder of Oporto, as a business partner who brings a wealth of knowledge and experience to the business. The combined experiences and skills further strengthens JEM Promotional Products within the industry.

Also joining the team at the same time was Shirley Liew as a Business Partner/Shareholder. 

Shirley has a deep knowledge of governance, risk and compliance. Shirley has over 25 years senior finance, audit and advisory experience, including over 12 years senior roles in the international firm, Ernst & Young, and head of risk and audit partner in the Chartered Accounting firm Grant Thornton and Moore Stephens, with a proven track record she was audit partner for small SMEs to large companies.

We are committed to our company and to a long term involvement in the promotional products industry so we work long hours to achieve our goals. We believe our commitment to the industry is what makes us stand out from other similar companies.

Goals and Company Vision

At JEM Promotional Products our intention is to provide practical support, to all our clients by ensuring that their marketing campaigns, conferences, festivals and major events are all memorable successes, by recommending the use of appropriate promotional products, delivered on time and of the highest quality.

We are also able to suggest products that meet all budgets from the very small to the very large. We have the ability to have many products manufactured overseas enabling the client to benefit from much cheaper prices.

JEM Promotional Products was established in 2001 with the aim to deliver great service and innovative promotional products to the marketing industry.

Our Mission Statement is to create long term business relationships with all our clients. We are not merely focused on an immediate sale but to be there long term for our clients.

Our Goal is to better understand our clients' promotional products needs and to then be able to research and source the best products from our suppliers both in Australia and overseas.

Meet some of the team at JEM Promotional Products


John Cabral - Director

Maria Cabral - Director


Antonio Cerqueira - Business Partner/Shareholder

Prior to taking up the role with JEM Promotional Products, Antonio founded the Oporto fast food outlet and took the company from a small shop in North Bondi in 1986 to be a nationwide recognised Portuguese style chicken brand with over 140 stores.  

Shirley Liew - Business Partner/Shareholder

Shirley is an experienced company director and corporate advisor with a strong strategic business, finance and risk management background. Shirley has proven corporate finance expertise with m&a, valuations, due diligence, capital raising, IPO and restructuring skills.She has also proven commercial CFO experience for large iconic Australian brands as well as international companies listed overseas where she has successfully executed mandates on implementation of growth, turnaround, repositioning and value realisation strategies for companies up to $300 million turnover.


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