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The Benefits of having a Company Uniform

Do you remember your school days when you did not have toworry each morning about what to wear; you just put on your uniform and off youwould go to school? As adults our lives are ten times busier and yet we chooseto complicate things further by not having a uniform. There are many benefitsassociated with having a company uniform not only for the company itself butalso for the employees and customers.

Benefits to theCompany:

• Your staff will become walking billboards foryour brand. When they go to get lunch or go to appointments, potentialcustomers will be exposed to your company through the branding on theiruniform.
• Your employees will stand out in a crowd. Thisis particularly important at trade shows and other marketing related events.Your staff will also be unique and distinct as no one from the general publicwill have the same outfit as them.
• Your staff will be on time! No more wasted timetrying to select an outfit in the morning.
• If you register a Non-Compulsory Uniform withAusIndustry you may be exempt from Fringe Benefit Tax on any contributions madetowards the uniform

Benefits to theEmployee:

• Employees feel a sense of unity. Why do youthink sporting teams, the army and schools all have uniforms? By putting on auniform employees feel like they are adopting a different persona. There arecertain industries that have completely migrated to uniforms such as thehospitality (e.g. hotels, bars and clubs) industry where uniforms are seen aspart of their service provision.
• Uniforms have a positive impact on people'sbehaviour - when they are wearing a uniform they know that their behaviour mayreflect well or poorly on their employer and are therefore more conscious oftheir actions.
• Uniforms promote equality - there is lesspressure for employees to spend money so they can look a certain way.
• There are some tax benefits to employees as theymay be able to claim a deduction for purchasing a Non-Compulsory Uniform if itis registered with AusIndustry.

Benefits to Customers

• Uniforms also help your customers; they know whoto approach for help. Uniforms are particularly important for events becauseyour customers may be at a location unknown to them and if everyone is dressedcasually it becomes awkward trying to work out who is actually hosting theevent.

The important point to remember is that a Uniform does notequal boring. Times have changed from the hi-waisted pleated front ladies'pants that were the only style available; there are now much more designerstyles available. Low-rise pants are common now as are many of the latestfashion features and trends. Corporate Uniforms tend to follow current fashionsand trends so if hem lines are up then so are the hems in the Uniformsavailable.  

Naturally, Uniform styles will always lean towards theclassical middle ground so they will last the test of time as far as fashiontrends go, so the financial investment is justified in the long term. The factthat Uniforms provide your staff with corporate apparel that is approved bymanagement is an important aspect especially when you take into considerationhow important image and client perceptions can be. Inappropriate attire canreally test business relationships so if that has ever been an issue thenUniforms are the solution.

At JEM Promotional Products we can design and create auniform for you from the conceptual stage through to manufacture and distributionso the process is much simpler than expected. We can handle all aspects ofoutfitting a corporate team from the apparel to ties, cuff links, scarves, namebadges and even aprons.

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