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Promotional Products marketing resources, articles and guides

Promotional Products are one of the most exciting forms of Advertising. They are the only form of Advertising that can touches the 5 senses - sight, sound, taste, smell and touch. Promotional Products are also the cheapest form of Advertising when you calculate the Cost Per Impression, just think how long have you had that favourite mug for and been exposed to the logo printed on it. Learn more about Promotional Products by browsing through our extensive range of articles below.

Articles

JEM Promotional Products

• The benefits of reordering with JEM Promotional Products
  

Australasian Promotional Products Association (APPA):

• Benefits of dealing with APPA Members
• Creativity where it counts: Are you getting the most of your promotional company?
• APPA CEO Interview (Interesting article on the Future of Promotional Products)
• Overseas Manufacturing: It's not worth the risk
  

Artwork:

• Artwork Design
• Digital Printing: Product Decoration Guide new!
• Artwork Tips & Requirements: Product Decoration Guide
• Laser Engraving: Product Decoration Guide
• Embroidery: Product Decoration Guide
• Pad Printing: Product Decoration Guide
• Screen Printing: Product Decoration Guide Your Guide to creating Artwork
• Process Printing vs Digital Printing - The Pros & Cons
• Guide to Thermal Vinyl Printing
• Clothing Decoration Methods (Australian Spirit)
• Guide to Logo and Artwork Specifications
• How to Improve Your Logo
• Colours: What do they represent?
• Decoration Guide: Customised Coffee Muds & Glassware
• Decoration Guide: Screen Printing

Fabrics:

• The A to Z of Fabrics
• Fabrics from Australian Spirit
• A Stencil for Success (history of Cool Dry polo)
• Vortech Waterproof Jackets - The Barrier between you and the elements

Guides to Choosing Corporate Uniforms:

• The Benefits of a Company Uniform new!
  
• Choosing your company's Winter uniform
• Choosing your company's Summer uniform
  

Marketing:

• Promotional Products are a Key Ingredient in Integrated Marketing new!
• Getting through to Potential Clients using Promotional Products new!
  
• Tips for a Successful Gift with Purchase Campaign new!
  
• The Effectiveness of Pharmaceutical Promotional Products new!
  
• A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
  
• How Promotional Caps became a Fashion Trend
• Promotional Marketing during an economic down-turn
• Use Promotional Products to communicate your marketing campaign message
• What constitiutes a good promotional product for your event?
• 5 Essential B-to-B Direct Marketing Metrics
• Promotional Blunders and other parts of my day
• Make Some Noise: Seven Super Promotion Steps
• The Power of a Brand Name
• Promotional Products statistics
• Steps to Promotional Products campaign success
• Advantages of using promotional products
• Making your promotional products unique & meaningful
• Adding Value to your Corporate Christmas Gifts
• 10 Reasons to use Promotional Products
• Guide to Christmas Corporate Gifts
• The Benefits of using Custom Printed Post-It® & STiKKi Notes
• Gift with Purchase - Trade Loaders - Incentive Programs

Events:

• If You Thought Event Marketing Isn't Direct Marketing, Think Again. Business Marketers Add Corporate Events To The Marketing Mix
• Measuring the ROI of your Event
• 5 Key Event Metrics, and How to apply them
• Strategic Approaches to Business Event Marketing
• 10 Secrets of Success in Business Event Marketing
• Personalised Wedding Favours and Bomboniere
  

Exhibitions, Tradeshows and Conferences:

• Maximise your impact at a Trade Show new!
• Relaxand let JEM Promotional Products take care of your conference need NEW!
  
• 10 Common Exhibiting Mistakes
• 10 Tips for Exhibitors
• Pre-Show Promotion: How to Quadruple the Results of Your Trade Show Marketing
• Trade Show Promotional Products- Boosting booth traffic
• 75 Dynamic Ways to Increase Your Tradeshow Success
• 10 Ways to Master the Tradeshow Giveaways Game
• 10 Tips to use Giveaways more Effectively
• 5 tips to help you choose your Conference Bags
  

Franchises

• Promotional Products are the best source of Marketing Support for Franchises new!
• Compulsory Promotions for Franchisees and why they work new!
  

Small Business

• Promotional Marketing Tips for Small Businesses new!
• Growing your Small Busiess through Sponsorships & Promotional Give-aways new!
  

Environment:

• Support an Environmental Event in 2006
• Support an Environmental Event in 2007
• Support an Environmental Event in 2008
• Support and Environmental Event in 2009
• Environmental Events Calendar 2010 new!
• Fair Trade Products empowering farmers new!
  

Featured Products:

• Printed Coffee Mugs - for the Perfect Promotion new!
• Custom Made Products vs. Stock Promotional Products new!
  
• Mix & Match Piping Polo Shirts - Match your Corporate Colours new!
  
• Custom Designed Graduation Hoodies new!
  
• Custom Printed Balloons new!
  
• Cheap Promotional Products new!
  
• Rewards and Incentives Programs new!
• Branded Executive Gift Pens
• Custom Printed Bottled Water
• Custom Printed Golf Balls
• Seed Sticks, Seed Pots & Seed Packets
• Custom Printed Silicon Wristbands

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