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Promotional Products marketing resources, articles and guides

Promotional Products are one of the most exciting forms of Advertising. They are the only form of Advertising that touches the 5 senses - sight, sound, taste, smell and touch. Promotional Products are also the cheapest form of Advertising when you calculate the Cost Per Impression, just think how long have you had that favourite mug for and been exposed to the logo printed on it. Learn more about Promotional Products by browsing through our extensive range of articles below.

 

Articles

JEM Promotional Products

• The benefits of reordering with JEM Promotional Products
• The Benefits of Ordering Promotional Products from your Local Sydney Distributor
• Australasian Promotional Products Association (APPA):
• Promotional Industry Statistics
• Benefits of dealing with APPA Members
• Creativity where it counts: Are you getting the most of your promotional company?
• APPA CEO Interview (Interesting article on the Future of Promotional Products)
• Overseas Manufacturing: It's not worth the risk

 

Artwork:

 

• Artwork Design
• Digital Printing: Product Decoration Guide
• Artwork Tips & Requirements: Product Decoration Guide
• Laser Engraving: Product Decoration Guide
• Embroidery: Product Decoration Guide
• Pad Printing: Product Decoration Guide
• Screen Printing: Product Decoration Guide Your Guide to creating Artwork
• Process Printing vs Digital Printing - The Pros & Cons
• Guide to Thermal Vinyl Printing
• Clothing Decoration Methods (Australian Spirit)
• Guide to Logo and Artwork Specifications
• How to Improve Your Logo
• Colours: What do they represent?
• Decoration Guide: Customised Coffee Mugs & Glassware
• Decoration Guide: Screen Printing

Fabrics:

• The A to Z of Fabrics
• Fabrics from Australian Spirit
• A Stencil for Success (history of Cool Dry polo)
• Vortech Waterproof Jackets - The Barrier between you and the elements

Guides to Choosing Corporate Uniforms:

• The Benefits of a Company Uniform
• Tax Benefits for Employees and Employers with a Corporate Uniform
• Choosing your company's Winter uniform
• Choosing your company's Summer uniform
• Modern, Stylish Uniforms
• Merino Wool Corporate Uniforms are Ideal for Australia Conditions

Marketing:

• Promotional Products are a Key Ingredient in Integrated Marketing
• Getting through to Potential Clients using Promotional Products
• Tips for a Successful Gift with Purchase Campaign
• The Effectiveness of Pharmaceutical Promotional Products
• A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
• How Promotional Caps became a Fashion Trend
• Promotional Marketing during an economic down-turn
• Use Promotional Products to communicate your marketing campaign message
• What constitutes a good promotional product for your event?
• 5 Essential B-to-B Direct Marketing Metrics
• Promotional Blunders and other parts of my day
• Make Some Noise: Seven Super Promotion Steps
• The Power of a Brand Name
• Promotional Products statistics
• Steps to Promotional Products campaign success
• Advantages of using promotional products
• Making your promotional products unique & meaningful
• Adding Value to your Corporate Christmas Gifts
• 10 Reasons to use Promotional Products
• Guide to Christmas Corporate Gifts
• The Benefits of using Custom Printed Post-It® & STiKKi Notes
• Gift with Purchase - Trade Loaders - Incentive Programs
• Using QR Codes on Promotional Products
• The Benefits of Using Retail Brands or Custom Made Promotional Items as Part of GWP Marketing Campaigns
• Affordable Pharmaceutical Products that leave a lasting Impression!

Events:

 

• If You Thought Event Marketing Isn't Direct Marketing, Think Again. Business Marketers Add Corporate Events To The Marketing Mix
• Measuring the ROI of your Event
• 5 Key Event Metrics, and How to apply them
• Strategic Approaches to Business Event Marketing
• 10 Secrets of Success in Business Event Marketing
• Personalised Wedding Favours and Bomboniere
• Tips for a Successfull Conference or Corporate Event by Utilising the Power of Branded Promotional Items

 

Exhibitions, Tradeshows and Conferences:
 

 

• Maximise your impact at a Trade Show new!
• Relax and let JEM Promotional Products take care of your conference needs
• 10 Common Exhibiting Mistakes
• 10 Tips for Exhibitors
• Pre-Show Promotion: How to Quadruple the Results of Your Trade Show Marketing
• Trade Show Promotional Products- Boosting booth traffic
• 75 Dynamic Ways to Increase Your Tradeshow Success
• 10 Ways to Master the Tradeshow Giveaways Game
• 10 Tips to use Giveaways more Effectively
• 5 tips to help you choose your Conference Bags

 

Franchises
 

 

• Promotional Products are the best source of Marketing Support for Franchises 
• Compulsory Promotions for Franchisees and why they work

 

Small Business

 

• Promotional Marketing Tips for Small Businesses
• Growing your Small Business through Sponsorships & Promotional Give-aways

Environment:
 

• Support an Environmental Event in 2006
• Support an Environmental Event in 2007
• Support an Environmental Event in 2008
• Support and Environmental Event in 2009
• Environmental Events Calendar 2011
• Environmental Events Calendar 2012
• Environmental Events Calendar 2013
• Environmental Events Calendar 2014
• Environmental Events Calendar 2015
• Environmental Events Calendar 2016
• Fair Trade Products empowering farmers

 

Featured Products

 

 

• Printed Coffee Mugs - for the Perfect Promotion 
• Custom Made Products vs. Stock Promotional Products
• Mix & Match Piping Polo Shirts - Match your Corporate Colours
• Custom Designed Graduation Hoodies
• Custom Printed Balloons
• Cheap Promotional Products
• Rewards and Incentives Programs
• Branded Executive Gift Pens
• Custom Printed Bottled Water
• Custom Printed Golf Balls
• Seed Sticks, Seed Pots & Seed Packets
• Custom Printed Silicon Wristbands
• Custom Made USB People

 

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