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Promotional Products Statistics

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Promotional Products Statistics

Results:

• Total Promotional Product Sales 2004
• Sales in Australia: $1.56 billion
  (An increase of 35% from our last research)
• Sales in New Zealand: $213 million
  (An increase of 30% from our last research)

Reach:

• 71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months. Moreover, 33.7% of this group had the item on their person.

Recall:

• 76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
• In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
• 55% of people surveyed kept their promotional product for more than one year and 75.4% said they kept their promotional product because it was useful.

Source: Australian Promotional Products Association (APPA)

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If you have any questions relating to promotional products, please don't hesitate in contacting us. JEM Promotional Products
Phone: (02) 8205 1334
E-mail: enquiries@jempp.com.au
Website: www.jempp.com.au