| Hi Elyse, New Financial Year The new financial year is now in full swing with most of us gearing up for the challenges of the new year. Marketing budgets are now being considered so it is time to plan for promotional campaigns that generate as much interest in your company and services as possible. It is crucial to remain in touch with potential clients to ensure a successful year ahead. It is certainly not the time to sit back and adopt the approach of let's 'wait and see'. Planning Strategic Campaigns Experienced marketers know of the importance of planning strategic campaigns that are specific in their approach and with measurable results. A positive return on investment is a must so planning correctly is essential. This month's featured article is on Gift with Purchases. It goes a long way in explaining about the importance of correct planning when considering Gift with Purchase Campaigns. The Importance of Understanding Distribution and Warehousing The team at JEM Promotional Products take enormous pride in their product knowledge, that involves not only product suitability but also correct branding and logo integrity. It is also equally important to understand distribution and warehousing so as to ensure timely delivery of products when our clients require them. Speaking of delivering in a timely fashion, our Online Merchandise Facility (Webshops) have been a great success in solving many of our clients Merchandise programs requirements. We are able to assist in the creation of unique products that are then warehoused and distributed to various locations nation wide. Important dates can be planned for well ahead so effectiveness in campaigns is maximised. Gift with Purchase Campaigns for Father's day Father's Day is a good example of a popular Gift with Purchase campaign. Many of us will be venturing out to buy the perfect gift. I wonder how many of us will be persuaded by what we perceive is a good value gift possibly because it comes with a GWP? You would be surprised how effective it really is to simply attach an inexpensive item such as a tape measure to a Handy Man Book etc and how that in itself will prompt a purchase. JEMPP can easily manage distribution of these products to ensure they arrive as required at various locations all over Australia. Increasing Numbers Through the Door Restaurants will also see an increase in numbers as we try to make the Fathers in our lives feel special by taking them to lunch or dinner. Maybe a special gift can await each Father on booking a group table. Coffee Mugs, Travel Mugs, Beer Glasses, Keyrings, Branded Beer or Wine can really help to make the day a success. Your logo will be taken home at the end of the meal and if you choose you can have them come back for a refill of coffee or wine. It is definitely the right time to stay in touch with good clients and promotional products continue to be the most effective way to do it! Please do not hesitate to contact the team at JEM Promotional Products on (02) 8205 1334 or enquiries@jempp.com.au if you would like to discuss any product mentioned in our Newsletter. From, The Team at JEM Promotional Products www.jempp.com.au (02) 8205 1334 | 
Not every Father will be as good as the great Greg Norman on the golf course but he can certainly look as good with our range of Golf Apparel!
