Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo?

This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day.

This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap.

Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered. Knowing your target market and doing the correct research prior to launching a large scale promotional campaign will assist in identifying what is important to your potential clients and how to best select products that will appeal to the particular segment.

To read more about this success story as well as other interesting articles please follow this link to our articles page.