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Online Merchandise Webshops For Franchises

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Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. One of the biggest challenges with franchises is ensuring that franchise owners adhere to the guidelines set by Head Office so that there is consistency across all the stores. If you take a fast food chain for example the menu is always consistent because customers expect to find the same range available at all the stores.

The same philosophy should also be implemented when it comes to creating the Uniform and Merchandise range for the franchise; each store should be expected to have the same uniform and promotional items available. The easiest way to achieve this is with a set merchandise program and an online store which the uniforms, merchandise and promotional items can be purchased through. JEM Promotional Products can offer an online store where the whole range of merchandise and promotional marketing products for in-store promotions can be sold to individual franchise owners across the country. We also handle the distribution so that Head Office have one less thing to worry about and there is consistency across all mediums.

The benefits of a Franchise Chain having an online Merchandise Store:

• Ensure your brand is protected

Just like you ensure that your franchises offer the same goods and services across the board you should ensure that consistent branding is used across all your merchandise including staff uniforms. Even if all the stores use the same logo there can still be inconsistency in printing or embroidery if the job is not done by the one company. The quality of your merchandise can have a negative impact on how customers perceive the business.

• Gain group buying power and economies of scale

Imagine the difference in price between one franchise store buying 10 shirts for their staff and all 100 stores buying the same shirt increasing the quantity to 1,000. There are not only price benefits associated with buying in bulk, there is also the opportunity to create a product that is unique to you. By producing larger quantities we are able to take your job off-shore and have it manufactured in China which means that we can customise the product to your exact specifications. We can make the shirt the PMS colour of your logo and we can use more creative embroidery and printing methods. Click here to read more about Custom Made Promotional Products.

• Provide Marketing Support to Franchise Owners

Advertising and marketing is commonly organised through the Franchise Head Office and Promotional Products are a form of advertising and should therefore be organised in conjunction with the national marketing campaigns. It is crucial that the same marketing message is being communicated across the board and the only way to do this is by organising everything centrally including in-store promotions.

For example a coffee chain may decide to give away a coffee cup holder tote bag with every 4 cups of coffee purchased. Imagine if a customer sees the advertisement in the newspaper only to find that their local store does not have the offer available. By coordinating this through the Head Office and having the Online Merchandise Store available for the individual franchises to order however much they need of the item you begin to run your in-store promotions more effectively.

There is a lot of flexibility in terms of what you can achieve with a Franchise Merchandise WebShop, whether you want to gain additional revenue by selling merchandise to your franchise owners or if you want to use the WebShop to provide marketing support where you don't charge for the merchandise but use it as a central ordering system where we control the national distribution JEM Promotional Products can customise our service to meet your needs.

Contact us for more information on a WebShop for your Franchise

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