Colours : What do they represent?

Colours : What Do They Represent?

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Colours: What do they represent?

It's always important to know what emotions and meanings colours emit and represent; particularly when choosing colours for your brand style guides, and for advertising materials. Promotional Products can also represent various feelings and strike certain emotions in those who receive them, so It's important you know what each colour reprsents. Here's our list we've put together:


Printed Aerobic Ladies Fitted TopEmbossed Red Leather Coda Key-ringBranded Red Gumball MachinePrinted Large Red Cooler Bag

Positive: Sense of power, strength, action, passion, sexuality

Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge

To view our full selection of RED promotional products, Click Here.


Branded Jumbo Yellow Promotional HighlighterFluro Yellow Reflective Polo ShirtLight Bulb Safety BlinkerPrinted Yellow Stress Lightbulb

Positive: Caution, brightness, intelligence, joy, organization, Spring time

Negative: Criticism, laziness, or cynicism

To view our full selection of YELLOW promotion products, Click Here.


Printed Blue Notepad and PenBlue Water Drop Savings Money BankPrinted Thermal Travel Mug BlueBlue transparent first aid kit for home

Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security

Negative: Fear, coldness, passivity and depression

To view our full selection of BLUE promotional products, Click Here.


Orange Embroidered Bucket HatTrendy Orange Shopping Tote BagOrange Basketball Stress ItemOrange Pen

Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy

Negative: Ignorance, inferiority, sluggishness and superiority

To view our full selection of ORANGE promotional products, Click Here.


Frosted Purple PenPurple Lens CleanerPurple American Apparel T-shirtPurple terry velour towel

Positive: Royalty, sophistication, religion

Negative: Bruised or foreboding

To view our full selection of PURPLE promotional products, Click Here.


American Apparel Green BlanketGreen HarmonicaGreen Spearmint LolliesGreen Picnic Blanket

Positive: Money, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness

Negative: Envy, greed, constriction, guilt, jealousy and disorder

To view our full selection of GREEN promotional products, Click Here.


Black Gel Mouse PadBlack Ceramic MugBlack CD HolderBlack Deluxe Leather Wine Tote

Positive: Dramatic, classy, committed, serious

Negative: Evil, death, ignorance, coldness

To view our full selection of BLACK promotional products, Click Here.


White Paper MillWhite Embroidered Golfer CapWhite Sunscreen customised labelWhite Drink Bottle

Positive: Pure, fresh, easy, cleanliness or goodness

Negative: Blind, winter, cold, distant

To view our full selection of WHITE promotional products, Click Here.

Reference: Oak Web Works, LLC

(Courtesy of JEM Promotional Products ©2008)

If you have any questions relating to promotional products, please don't hesitate in contacting us. JEM Promotional Products
Phone: (02) 8205 1334

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