5 Effective Banking and Finance Promotional Products
5 Effective Banking And Finance Promotional Products
The Banking and Finance sector can often face a difficult battle with their marketing as their products aren't naturally interesting for most, and even worse - many people don't like banks! And geez, can you imagine trying to promote credit cards to thousands of people, in an interesting, memorable way - it's not an easy task!
This sort of situation calls for marketers at banks and financial institutions to "think outside the box" (it's getting so cliche nowadays saying that!) and come up with ideas to bring their brand to life. TVC's are an effective medium for banks in terms of national reach and audience, and being able to visually communicate their brand. Promotional products are another effective marketing tool, adding emotional engagement and daily interaction with their brands.Here's my choice of 5 promotional products that will help finance brands get noticed:
- Custom Printed Seedsticks to promote a term deposit account
Generally the concept of having printed seedsticks works quite well when you are promoting a product that can relate easily to organic growth. The concept of a term deposit account works quite well with this product, as would any investment financial product that is designed to grow your investment or funds. The other good thing about seedsticks is they are easily mailable. - Custom Printed Umbrellas to promote safety of a financial investment
Umbrellas are used to protect from natural elements of wind and rain. In the financial context, an umbrella could be representative of safety in investment. Umbrellas are a great product because they have a large printable area, and if done overseas on an indent service, you can literally print all over it! - Custom Piggy Banks to promote savings accounts
Bit of an obvious one, but it works! A customised piggy bank is a great gift to give when someone opens up a new bank account. I still remember receiving my tin money box from Commonwealth Bank when I opened my dollarmite account. CBA were able to create an iconic promotional product that many Australians will always remember of their childhood and their first experiences with money. ANZ ran a campaign a couple of years back where they created a number of unique Aussie style piggy banks, customised on an indent service. ANZ's SmartyPig product works like a virtual piggy bank, allowing their customers to save towards their personal goals, and would be a great example for a financial product that works well with this concept. - Wine & Gift Hampers for successful home loan applicants
A gift hamper can be more expensive to put together, but the lifetime value of that customer for the financial institution warrants the investment. Pack it full of customised wine, a picnic blanket, nuts and choccies, or even custom printed seed packets to start off their new veggie garden and you've got a winner that every family will love! - Custom Die-cut Air Fresheners with a new car loan
Air fresheners are a promotional product with a short life-span, but they have the benefit of being very cost effective, easy to store and distribute, and they are also highly customisable, able to be die-cut to your logos shape and printed in full colour - you can even choose your own scent!
The biggest rule of thumb in choosing banking and finance promotional products to promote your brand, is not to spend money on a crappy product. If your customers are investing large sums of money with you, they aren't going to want to receive cheap quality products - it'll reflect poorly on the way they perceive your brand, and what they feel your perceived value of their business is.
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This article was written by Jeremy Cabral who is part of the team at Credit Card Finder, a 100% free Australian credit card comparison and application service. Visit the Credit Card Finder website for more information on the available Business Credit Cards, or subscribe to their RSS feed for more practical articles.
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